About Me

Hi, I'm Lazar - a senior media buyer and UGC video creator.I'm currently working with a few established car sweepstakes companies and have helped them grow their car club memberships over the last 5+ years.From managing ~$100,000 monthly budgets to creating ads that convert, I'm always looking for ways to get the most out of my creatives - both as a buyer and a content creator.

One video – almost 1,000 conversions

I typically record 50 videos in a single shoot, because you never really know which one will take off.This one did for RestoMods, and got them nearly 1,000 new car club member sign-ups for their 31st giveaway!This one video had a ROAS of ~3:1 during a tough buying period.
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This Hook Led to Over 500 sign-ups

Forged 4x4 already had a winning video, but I though some winner variations couldn't hurt...and they didn't!I edited a simple 6 second intro hook to their top-performing video and that new variation led to over 500 new member sign-ups in just 10 days! Remixing winning creatives is almost always a good idea._{*this is just a clip, not full video}

Switching Gears

When ads get stale, hiring talent for a content refresh can boost performance.I hired and directed Charlie for this Freedom Street Garage giveaway. Her look was perfect for the young and rebellious street racing FSG audience._{*this is just a clip, not full video}

Ridge Partnership Ad Getting Love

I partnered with Ridge.com for their 5th annual summer car giveaway and created 50 UGC-style walk around videos...with money props of course.Although these ads were only running for about 2 weeks, they got some solid engagement. This example recieved over 130 likes and 12+ comments.Engagement is an important metric. The more likes and comments an ad gets the more Meta will promote it, which usually means cheaper CPCs for the client.

Willing to go the extra mile ...or 158 miles

Forged 4x4 trusted me to take their custom Jeep Gladiator from San Diego to Joshua Tree National Park. That video shoot led to their most profitable giveaway at the time. Going the extra mile pays!

➤ Located in San Diego, CA

Based in sunny San Diego, but am open to traveling across the US.

© Lazar Nikolic. All rights reserved.